Data reference
U.S. Gift-Giving Statistics for 2026
Key consumer gift-giving figures for Valentine’s Day, Mother’s Day, Father’s Day, and graduation. Each statistic links to its original National Retail Federation source.
- $38B
- Mother’s Day spending
- $29.1B
- Valentine’s Day spending
- $7.2B
- Graduation gift spending
Last updated September 2, 2026. Figures reflect published 2026 consumer surveys and forecasts.
Valentine’s Day gift-giving statistics
National figures for gift and celebration spending around February 14.
$29.1B
Expected Valentine’s Day spending
U.S. consumer spending for Valentine’s Day is expected to reach a record $29.1 billion in 2026.
Source: National Retail Federation, Valentine’s Day consumer spending and insights, 2026Mother’s Day gift-giving statistics
Consumer spending figures for the May holiday.
$38B
Expected Mother’s Day spending
U.S. consumer spending for Mother’s Day is expected to reach a record $38 billion in 2026.
Source: National Retail Federation, Mother’s Day consumer spending and insights, 2026$284
Planned spending per person
Mother’s Day shoppers are budgeting $284 per person in 2026.
Source: National Retail Federation, Mother’s Day consumer spending and insights, 2026Father’s Day gift-giving statistics
Consumer intent and spending for the June holiday.
$27.9B
Expected Father’s Day spending
U.S. consumer spending for Father’s Day is expected to reach a record $27.9 billion in 2026.
Source: National Retail Federation, Father’s Day consumer spending and insights, 202677%
Plan to celebrate Father’s Day
77% of consumers say they plan to celebrate Father’s Day in 2026.
Source: National Retail Federation, Father’s Day consumer spending and insights, 2026$226.58
Average planned spending
Consumers expect to spend an average of $226.58 for Father’s Day in 2026.
Source: National Retail Federation, Father’s Day consumer spending and insights, 2026Graduation gift-giving statistics
High school and college gift-giving figures for the class of 2026.
39%
Plan to buy a graduation gift
39% of respondents plan to buy a gift for a high school or college graduate in 2026.
Source: National Retail Federation, Graduation consumer spending and insights, 2026$7.2B
Expected graduation gift spending
Total U.S. spending on graduation gifts is expected to reach a record $7.2 billion in 2026.
Source: National Retail Federation, Graduation consumer spending and insights, 2026No. 1
Planned graduation gift
Cash is the most common graduation gift respondents plan to give in 2026.
Source: National Retail Federation, Graduation consumer spending and insights, 2026Sources & methodology
This page compiles publicly available 2026 consumer gift-giving survey findings and spending forecasts from the National Retail Federation. The National Retail Federation’s holiday surveys are conducted with Prosper Insights & Analytics. Figures are shown as published by the source and are refreshed when new data is available.
- National Retail Federation, Valentine’s Day consumer spending and insights, 2026
- National Retail Federation, Mother’s Day consumer spending and insights, 2026
- National Retail Federation, Father’s Day consumer spending and insights, 2026
- National Retail Federation, Graduation consumer spending and insights, 2026
Cite this page
Express Southern Creations. “U.S. Gift-Giving Statistics for 2026.” Updated September 2, 2026. https://expresssoutherncreations.online/gift-giving-statistics
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